To get more comfortable during a presentation, people often suggest imagining the audience in their underwear or assuming a powerful stance. Ariana Grande, while swatching the new shades from her r.e.m. beauty brand, has a different method: she announces that she’s going to swatch while impersonating actress Jennifer Coolidge. “This one’s called Boca Mocha,” she says in a pitch-perfect Coolidge voice while running her finger with the chocolate-brown eye shadow over her arm, “because it’s got a nice warm shade.” Grande’s right—it does make everything more comfortable.
The singer has a lot of nervous energy to expunge while launching her new brand. In fact, she was the first person to log onto the Zoom call to discuss r.e.m. “I was way too excited,” Grande explains. “Like obviously way too excited. I was the first person here that was talking to the wall. I am smiling so hard. My teeth hurt. I’m so proud and grateful, and this is such a special moment for team r.e.m and me.”
R.e.m. beauty is Grande’s baby: the project has been gestating for two years now and will finally launch Friday, Nov. 12. The brand’s first drop, called “chapter one,” includes highlighters, false lashes, eyeliner pencils and markers, a shadow palette, liquid eyeshadows, and lipsticks that are all vegan and cruelty-free. And for “chapter two,” Grande shared that a possible foundation and concealer may or may not be in the works.
Below, in Grande’s words, here is every detail you need to know about the launch of r.e.m. beauty.
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